Featured Collections

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Strength Training Equipment

Good news! Hand weights aren't the only way to build & maintain strength in our 60s, 70s & beyond. Bands & Tubing provide great alternatives. Explore some of our options.

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About Us

  • Women with Resistance Bands with Lower Body Exercise

    Fitness for the Ages: Exercise Equipment

    We collaborate with certified Older Adult Fitness experts to select exercise equipment to elevate fitness for healthy aging and create fun workouts that give options on how you like to move. Explore tips for choosing fitness equipment

  • Women Demonstrating Stability Exercise with Pilates Ball

    Move with Us - Exercise Videos

    We partner with certified Older Adult Fitness experts to create practical exercise videos. These include "how to" videos accompanied with our fitness equipment, one-on-one instructional videos, and full workouts.

  • Five older women on a walk outside

    Strength in Numbers

    Even if you exercise alone, we're together. We're building a network of women like you who have ideas, questions and encouragement to share. When you join our community, it's all there. Learn about our community meet-ups.

Ready to Add Strength and Balance to Your Walk?

Walking is great—but walking with Urban Poles is even better. They engage up to 75% of your muscles, including your upper body, and help improve balance while reducing strain on your joints.

We carry two types of Urban Poles—one built for fitness and another for extra stability and rehab. Whatever your goals, there’s a pole to help you get there.

Explore More

Improve Strength, Stablity & Posture - Learn to Plank

Five older women on a walk outside

Join the Club

We know there is strength in numbers! Sign-up and you'll enjoy:

🔥 15% off your first purchase.

💪 Access to our collection of free fitness videos led by Active Aging Experts

🎉 Subscription to our newsletter with tips & tricks to fitness, exclusive offers and notice of community meet-ups.

Sign-up!

Fitness, for the Ages

We believe in a world where women 60+ feel inspired and supported to move more. Through thoughtfully designed fitness equipment, energizing workout videos, and a vibrant community—both online and in real life—we’re building a movement movement.

Our mantra? Fitness for the ages. Because you're never "too old" to make your next move.